A CASESTUDY
#1
'ebook is dead' ad
Over 200+ demos monthly through ad creatives with a 824% increase in engagement.
ADS & MARKETING
context / conceptualise / collaborate / construct / check / calculate
Starting with the copy (understanding the pain points, target audience, etc.) to decoding it hierarchy wise and conceptualising a creative that is engaging is the process.
And it doesn't stop there. With the engagement metrics and insights, the value of the ad is assessed and a benchmark is set to follow - but always- ALWAYS- keeping room to experiment.
the brand
Cleverstory by Paperflite is an interactive content creation software* built for marketers to elevate their boring PDFs and documents into interactive experiences, that also give you metrics and insights in relation to the content engagement.
the highlights
The ad campaigns reached over 6.7 million people and garnered over 82,000 engagements.